2017 Summer Passport Program Digital Toolkit

The following assets are for you to use at your own discretion. Any questions involving the Passport brand or opportunities not previously discussed should be directed towards Amy Osgood, Passport Program Manager, at amy@thepassportprogram.com.


Copy: How to Describe The Passport

The Summer Passport Program :: In 1 Sentence

The [CITY] Summer Passport is a pocket-sized field guide full of 2-for-1 craft beverages to discover in your city.

EX: The Denver Summer Passport is a pocket-sized field guide full of 2-for-1 craft beverages to discover in your city.

The Summer Passport Program :: In 1 Paragraph

The [CITY] Summer Passport is a boozy field guide aimed at helping you discover the city’s best bars, restaurants, breweries, distilleries and more! This pocket-sized book features over XX 2-for-1 craft beverage specials good from Memorial Day weekend through Labor Day. This field guide is sure to become your go-to drinking buddy when it comes to navigating [CITY]’s food and beverage scene.

The Summer Passport Program Tagline
Your Summer Drinking Buddy!


Print

We have included a poster template design for you to use and customize with your logo. These posters are a great way to build excitement and raise awareness about the Passport in your community. You are responsible for all printing costs—if this is an issue, feel free to contact us for assistance.

 
 

Photography

The below photos are to be used at your discretion to accompany your article, post, or email blast. Be sure to link them all to thepassportprogram.com and credit our photographer Lewis Neeff—his website is lewismitchell.net.

Logos

You can download the Passport Program logos here.


Social Media

For Facebook, Twitter, and Instagram, please copy and paste the following blurbs to post to your outlets. The language provided should work for all 3 mediums. You can use any of our provided photos below or your own content.

 

  • General 2-for-1

    • "Two is always better than one—especially when your 2nd drink is on us—don’t forget your Passport!"

    • "We’ve teamed up with the @passportprogram this summer to bring you 2-for-1 on {insert drink special}."

 

  • On Sale Now

    • The Summer #passportprogram is officially on sale! Head to thepassportprogram.com to get yours now: Let the summer begin!"

 

  • Your Summer Drinking Buddy

    • "The {CITY} Summer Passport is the only drinking buddy you’ll ever need! Come by for {INSERT DRINK SPECIAL}, second one is on the #passportprogram."
    • "Grab your Summer Drinking Buddy and get 2-for-1 on {insert drink special}."

 

To get started with here are some simple things you can do:

  • Encourage supporters to like The Passport Program on Facebook.

  • Tag #PassportProgram when uploading a post

  • For your individual city, make sure you use the city specific hashtag: #PassportxYourCity.

    • #passportxdnvr - Denver

    • #passportxbldr - Boulder

    • #passportxfoco - Fort Collins

    • #passportxnash - Nashville

    • #passportxsprings - Colorado Springs

    • #passportxdc - Washington DC

    • #passportxstl - St. Louis

    • #passportxkc - Kansas City


Non-Profit Supporters

Please refer to the language below when speaking of the passport and a NPO partnership:

[ORGANIZATION NAME] is a beneficiary of the [CITY] Summer Passport! The Summer Passport is a boozy field guide aimed at helping you discover the city’s best bars, restaurants, breweries, distilleries and more! This pocket-sized book features dozens of  2-for-1 craft beverage specials good from Memorial Day weekend through Labor Day. This field guide is sure to become your go-to drinking buddy when it comes to navigating [CITY]’s food and beverage scene.  For every Passport sold this summer, [ORGANIZATION] will receive $1! Get your summer guide and support us at the same time.

  • For Denver, Boulder, and Ft. Collins, add: ‘Choose [ORGANIZATION] at checkout!'

Questions?

For questions regarding this toolkit specifically, please email Amy Osgood at amy@thepassportprogram.com.