In 2013, we introduced The Passport Program in Denver, Colorado. The idea was simple: a pocket-sized black book full of two-for-one drink specials at over 50 of the best bars in town. Like your government-issued passport, bartenders stamped passports to show where guests ventured.
Locals came out in droves to explore venues both new and old. Bars, restaurants, breweries, wineries, and distilleries showcased their specialties across town. Media covered the entire program. Participants received over 10,000 stamps.
The Front Range Passports:
Across the country!